UPenn Women's Athletics Campaign

Helping the University of Pennsylvania Women's Athletics department Power the Next 100.

For their 100 year anniversary, the University of Pennsylvania Women’s Athletics Department sponsored a new giving campaign to raise donations to fuel their next 100 years.

Taking over their previous campaign’s splash page with refreshed branding, I created a one-page site focused on all the positive outcomes of featured alumni that participated in sports while attending school, and urged viewers to continue to donate.

Client

University of Pennsylvania Women's Athletics

Role

Team Lead, UI Design

Industry

Higher Education

view site

With custom athletic field line drawings, big featured photography of female athletes, and complex component animations, I captured the feeling of motion in sports and brought the campaign to life.