Princeton Digital Viewbook

Showing prospective students how to Dig Deeper.
To cut through the noise and get students intrigued, the Princeton Admissions department requested a digital version of their viewbook to be used as admissions collateral.

Highly animated, the site portrays an exciting visual journey that takes prospective students through eight chapters of how they can Dig Deeper with Princeton. By the end of the page, viewers should have a plethora of information and feel empowered to take their next steps with Princeton Admissions.
Client
Princeton Admissions
Role
Team Lead, UI Design
Industry
Higher Education
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I previously completed a redesign for the overall Admissions website, and leveraged those existing Princeton UI design components to bring life to the page content while keeping it within the overarching Admissions design ecosystem. 
The design system is focused on the many layers of each facet of Princeton. Each “chapter” starts with the same customized animation that layers on, bringing the viewer deeper and deeper into the site the more they scroll.