Showing prospective students how to Dig Deeper.
To cut through the noise and get students intrigued, the Princeton Admissions department requested a digital version of their viewbook to be used as admissions collateral.
Highly animated, the site portrays an exciting visual journey that takes prospective students through eight chapters of how they can Dig Deeper with Princeton. By the end of the page, viewers should have a plethora of information and feel empowered to take their next steps with Princeton Admissions.